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There were over 4.20 billion social media users worldwide in January 2021, and this indicated growth of 13.2% year-on-year. With such high growth rates, this number is only going to increase. It already represents 53.6% of the world’s population and comprises 90% of global internet users. To reach out to this massive audience, you need to up your social media marketing game.
If you want to make the most out of your social media marketing campaigns and manage them with finesse, you should consider using social media marketing tools. These tools can help simplify your work and improve your efficiency too. Here are the best ones you can use.
43 Social Media Marketing Tools That Will Give You an Unfair Advantage in 2021:
1. Falcon.io
This is an all-in-one social media platform that helps you manage your entire campaigns end-to-end. From planning content to scheduling and posting, it can help you with all aspects of your social media marketing.
It also gives you a single inbox to manage all your conversations, across platforms. It also has social media listening and analytics capabilities. You can use their advisory services to formulate a winning social media strategy.
Image via Falcon.io
Pricing
A 14-day free trial is available.
Essentials – $129 per month
Full Suite – On request
2. Brand24
Brand24 is a social media listening tool that helps you find out what people are saying about your brand. You can also track brand mentions across the web through this tool. It also helps you identify influencers in your niche.
Image via Brand24
Pricing
Free trial available.
Plus: $49/month
Premium: $99/month
Max: $199/month
3. Agorapulse
Agorapulse can help you market your brand on social media by allowing you to schedule your posts. You can also create contests, promotions, and quizzes to engage your audience.
Additionally, it gives you access to in-depth analytics so that you can up your game as well.
Image via Agorapulse
Pricing
Free trial available
Medium: $89/month
Large: $179/month
X-Large: $269/month
Enterprise: $459/month
4. Talkwalker
Talkwalker is a combination of social listening, reputation management, and analytics tools into one. It scours the web for conversations about your brand and identifies issues for you to manage before it escalates.
You can also get detailed reports about your brand health and can compare it to that of your competitors. It also helps you identify trends and find influencers to help you optimize your social media campaigns.
Image via Talkwalker
Pricing
Basic – $9,600 per year
Corporate – On request
Enterprise – On request
5. BuzzSumo
BuzzSumo is one of the finest social media marketing tools that can help you come up with new topics for your social media posts.
It helps you discover trending content and also allows you to find relevant influencers in your niche. This way, you can make the most of content marketing and influencer marketing.
Image via BuzzSumo
Pricing
Free trial available
Pro: $99/month
Plus: $179/month
Large: $299/month
Enterprise: $499+/month (Custom)
6. Audiense
Audiense is a social intelligence tool that can help you find your target audience and segment them. Through it, you can also optimise your audience engagement as it gives you access to detailed insights on your audience. It’s also got Twitter direct message chatbots.
Image via Audiense
Pricing
Audiense Connect: Free to $99/month
Audiense Insights: $1499/month
7. ZeroFOX
ZeroFOX can help you secure your information on social media platforms. Additionally, this tool can help you improve your customer engagement by stopping reputation damage and social account hacking.
You can also identify fraudulent activity that can impact your business through this tool.
Image via ZeroFOX
Pricing
Free demo available.
For pricing, you need to get in touch for a custom quote.
8. Facebook Analytics
Facebook has their own analytics tool that can help you figure out how people engage with your content.
It also provides you with detailed insights about your target audience through which you can further optimise your marketing campaigns. The best part is that it’s completely free to use.
Image via Facebook Analytics
Pricing
Facebook Analytics is completely free to use.
9. Twitter Analytics
If you use Twitter for your social media marketing, you should use Twitter Analytics. This tool can help you measure your marketing campaign performance with ease. The data it provides can help you make informed decisions.
Image via Twitter Analytics
Pricing
Twitter Analytics is completely free to use.
10. Hashtagify
If you need to find relevant hashtags for your business, you should use Hashtagify. This tool lets you research hashtags for Instagram and Twitter and helps you find the top influencers who use those hashtags as well.
Image via Hashtagify
Pricing
Basic features are available for free.
Personal: $19/month
Business: $64/month
Enterprise: $249/month
11. Analisa.io
Analisa.io uses the power of AI to give you detailed insights into Instagram profiles. You can also get followers and hashtag analytics. This way, you can find your top-performing posts, competitors’ strategy, audience demographics, and more.
Image via Analisa.io
Pricing
Basic: Free
Premium: $59/month
Plus: $109.55/month
Pro: $199.35/month
12. Tagboard
Tagboard helps you with social listening. All you need to do is enter a topic or hashtag into the search bar, and the tool will show you how the topic is being discussed online. This can help you figure out what content can be created to engage your audience.
Image via Tagboard
Pricing
Free demo available
For pricing of paid plans, get in touch with the team.
13. Awario
Awario is a great social media monitoring tool that enables you to find brand mentions. You can also track the growth of your mentions and their reach to ascertain your brand growth. Additionally, you can generate leads through the tool too.
Image via Awario
Pricing
Starter: $24/month
Pro: $74/month
Enterprise: $249/month
14. Tailwind
Tailwind allows you to create and schedule posts on two of the most powerful visual marketing platforms – Pinterest and Instagram. You can bulk upload posts, Pin to multiple boards at once, and schedule through a simple calendar that’s drag-and-drop.
Image via Tailwind
Pricing
Free trial available.
Plus: $9.99/ month
Professional: $799.99/month
Enterprise: Custom
15. Hootsuite
Hootsuite is one of the most powerful and prominent social media marketing tools. It can help you schedule posts, give you access to detailed analytics, and monitor keywords, and hashtags.
Image via Hootsuite
Pricing
Professional: $19/month
Team: $99/month
Business: $599/month
Enterprise: Custom
16. Oktopost
Oktopost lets you manage, measure, and monitor all of your social media activities. It’s unique because it’s specially designed for B2B businesses. You can also curate better content through its content curation feature.
Image via Oktopost
Pricing
Free demo is available. For pricing, contact Oktopost.
17. DrumUp
DrumUp can help you share engaging content on your social media accounts to stir up conversations. You can schedule posts easily and also measure your engagement right from the tool.
Image via DrumUp
Pricing
Free trial is available.
Starter: $15/month
Pro: $39/month
Small Business: $79/month
Agency/Large Business: $159/month
18. Quuu
Quuu gives you curated content suggestions related to your brand so that you can start conversations on social media. Their free library gives you access to over 500 topics so you’ll never run out of things to post.
Image via Quuu
Pricing
A free plan is available.
Pro: $8.33/month
Business: $40.83/month
19. Socialbakers
Socialbakers provides you with a whole range of social media marketing tools. You can get audience analysis, content intelligence, analytics, schedule posts, and also manage influencer marketing campaigns.
Image via Socialbakers
Pricing
Free trial available
10 profiles – $200/month
20 profiles – $400/month
20. Everypost
Everypost enables you to curate content from various relevant sources so that you can engage your audience on social media. You can directly share these posts to your social media accounts on platforms like Facebook, LinkedIn, and Twitter.
Image via Everypost
Pricing
Free trial available.
Personal: Free
Pro: $9.99/month
Plus: $29.99/month
Advanced: $49.99/month
Teams: $99.99/month
21. SocialOomph
SocialOomph makes your job of posting on social media extremely simple. You can upload multiple posts on it at once and schedule them as well. It also offers follower analysis features that can help you improve your engagement rates.
Image via SocialOomph
Pricing
Personal: Free
Advanced: $15/month
Professional: $25/month
Business: $55/month
22. Sprout Social
Sprout Social is one of the most popular social media marketing tools. It can help you schedule posts, and also assists you with social listening. You can also get detailed analytics of your account and manage it by delegating tasks to your team too.
Image via Sprout Social
Pricing
Free trial available.
Standard: $99/user per month
Professional: $149/user per month
Advanced: $249/user per month
23. Cool Tabs
Cool Tabs helps you monitor the social networks to figure out what people are saying about your brand. It also helps you curate content related to your brand and generate engagement. It also gives you access to analytics.
Image via Cool Tabs
Pricing
Free trial available
Stone: $49/month
Gold: $199/month
Diamond: $399/month
24. Canva
Canva is an amazing social media marketing tool that can help you design stunning visuals for your accounts. Without any knowledge of graphic designing, you can use their ready-made templates and come up with your own photos in minutes.
Image via Canva
Pricing
Canva is free to use
Canva Pro: $9.99/month
25. Social Metrics Pro
This is a social media marketing tool for those who use WordPress. It can help you track your likes, Pins, and more right from your WordPress Dashboard. You can also see how many times your content has been shared on social media.
Image via Social Metrics Pro
Pricing
Single-Site: $27
Unlimited: $47
26. Animoto
If you don’t know how to make professional-looking videos, Animoto can do the job for you. It features storyboard templates and has a drag-and-drop video builder. All you need to do is use their canvas and build your professional video with ease.
Image via Animoto
Pricing
Free trial available
Personal: $5/month
Professional: $33/month
Business: $49/month
27. Meet Edgar
Meet Edgar helps you schedule posts on social media. Additionally, you can recycle your old content using this tool. It also lets you organise your content by category. Once it’s done with your scheduling queue, it starts recycling the content automatically.
Image via MeetEdgar
Pricing
It is available for a fixed price of $49/month.
28. Sendible
Sendible is a multi-functional social media marketing and management tool. It helps you optimise your posts for each platform and then post them at the best times to get the highest engagement rates.
You can also use it to create your social media content calendar to review and schedule your social campaigns. It also has built-in analytics tools to provide you with detailed reports on your campaign’s performance. The best part is that they add a human touch by collaborating with you like a team, instead of just selling you a product.
Pricing
A free 14-day trial is available.
Starter – $29 per month
Traction – $99 per month
Growth – $199 per month
Large – $299 per month
29. Sprinklr
Of all the tools listed here, Sprinklr is probably the most complex and yet makes things extremely simple for you. It has a powerful AI-based core platform that supports multiple social media functions.
You can use it for social media marketing, advertising, research, customer engagement, and customer care. It is highly regarded in the field of social media listening and has capabilities unmatched by any other tool.
It also has powerful compliance and user management capabilities to manage your processes in an organised way.
Pricing
Contact them to find out their pricing options.
30. Buffer
When it comes to scheduling your posts on all major social media platforms, Buffer is the place to go. You can seamlessly post content to your social media accounts with a few clicks through it.
Additionally, it gives you access to in-depth analytics on the performance of your account, as well.
Image via Buffer
Pricing
Basic: Free
Pro: $15/month
Premium: $65/month
Business: $99/month
31. Feedly
This is one of the best content curation tools that can be very useful for your social media marketing. It is not always feasible to create social media content from scratch frequently and consistently. That is where Feedly can help you.
You can use it to find and share relevant content for your brand or niche. It has advanced filters to help you organise your feed and see only relevant content.
It is also a great tool to keep up with the influencers in your niche. See what they’re talking about and join the conversation.
Image via Feedly
Pricing
A free trial option is available.
Pro – $8 per month
Pro+ – $12 per month
Business – $18 per month
32. Missinglettr
This is a unique tool that takes care of your social media posts for you. You simply need to focus on creating good content for your blog and this tool will handle the social media promotion for it.
It scours your blog and automatically creates several social media posts to promote each blog post. This can save you a lot of time and effort that you would have to invest in social media promotions.
Image via Missinglettr
Pricing
A 14-day free trial is available.
Solo – $9 per month
Pro – $39 per month
33. AdEspresso
This is one of the best social media advertising tools that can help you boost the performance of your social media marketing campaigns. Advertising provides more options to grow your audience base and reach more people. And, AdEspresso makes advertising easy for you.
Image via AdEspresso
Pricing
You can try it for free. The paid plan is for $59 per month, billed annually.
34. Post Planner
This is one of the most effective content planning and scheduling tools and claims to get you much more engagement on your content than any other tool.
You can use it to schedule and auto-publish your content at the best times to get the maximum engagement. You can also use their Discovery Engine to find, curate, and share content on your social media profiles.
Image via PostPlanner
Pricing
Starter – $3 per month
Love – $12 per month
Guru – $24 per month
Master – $59 per month
Agency – $139 per month
Venture – $299 per month
35. MavSocial
This is an all-in-one social media tool that lets you manage all your social media accounts from one central dashboard. It supports Facebook, Instagram, LinkedIn, Twitter, YouTube, Tumblr, and WeChat.
Use it to schedule and post content, reply to all messages (from all platforms) from a single inbox, understand industry trends using social listening, and more. Needless to say, you can also view performance reports for all your social media accounts using this tool.
Additionally, the tool also has team-management functionalities. So, you can assign roles, manage tasks, and give approvals in an organised manner.
Image via MavSocial
Pricing
A 14-day free trial is available.
Advanced – $19 per month
Pro – $78 per month
Business – $199 per month
Enterprise – $499 per month
36. Followerwonk
Followerwonk is one of the best social media marketing tools for Twitter. It can help you analyse your audience and connect you with relevant influencers as well.
You can also compare your social graph with that of the others to understand how you fare compared to your competitors.
Image via Followerwonk
Pricing
Connect: Free
Target: $23/month
Multitask: $63/month
37. Khoros
Khoros is a solution that helps brands connect with their customers. Their vast set of features and solutions also include social media management.
It helps you build and scale-up optimised social media campaigns, measure performance, and manage your brand’s reputation. Additionally, it also helps with managing your paid social media campaigns, apart from accelerating your organic growth.
Image via Khoros
Pricing
Contact them to get a demo and enquire about the price.
38. Statusbrew
Statusbrew provides multiple social media management solutions to improve your social performance. You can use it to schedule and auto-post social media content and manage all your social media conversations from a single inbox.
It also provides you with detailed data and insights into your social media performance. You can get PDF reports or download the data as CSV files.
It can even help you manage your team and collaborate with them better. You can create workflows and manage tasks better using this tool.
Image via Statusbrew
Pricing
A 14-day trial is available.
Essential – $125 per month
Professional – $599 per month
Enterprise – Custom pricing
39. Tweepi
This is another Twitter-specific tool that you can use to improve your account’s performance on Twitter and grow your followers. It uses powerful AI technology to give you recommendations on how to grow your followers and overcome social media marketing challenges.
It can help you find and engage with the most relevant accounts on Twitter. You can also use it to clean your account and remove inactive followers.
Image via Tweepi
Pricing
A free trial option is available.
Silver – $12.99 per month
Platinum – $24.99 per month
40. Unmetric
This is, at its core, a social media analytics tool that you can use to improve the performance of your social media marketing campaigns. It also has competitive benchmarking capabilities to help you assess your performance and compare it with that of your competitors.
Another useful feature is that it provides you with content ideas for your social media accounts. You can go through the content posted by the top-performing brands to get an idea about the type of content that works best.
Image via Unmetric
Pricing
Unlike other social media marketing and management tools, this one has plans based on what features you want. You can track your competitors for free, but you need to buy content and analytics features separately.
Track – Free
Discover – $300 per month
Analyze – $1000 per month
41. Viral Content Bee
This is a social promotion tool that can help you make your content go viral on multiple platforms, including Twitter, LinkedIn, Pinterest, and Tumblr.
The platform is free to use but they accept only high-quality content. They put your content in front of influencers who may share it further if they like it. So, you just have to create good content and this tool will get more shares and views on it.
Image via Viral Content Bee
Pricing
The tool is free to use.
42. Biteable
This not technically a social media marketing tool but is extremely helpful in getting you more engagement on your social media content. If you use videos for your social media posts, then this is a must-have tool for you.
This tool helps you create engaging videos for your social media accounts that can help you win more likes and shares.
Image via Biteable
Pricing
A free trial option is available.
Starter – $19 per month
Plus – $49 per month
Unlimited – $99 per month
43. Iconosquare
Iconosquare provides you with highly in-depth social analytics for your Instagram, Facebook, Twitter, and LinkedIn accounts. It gives you a mix of easy-to-read graphs that display brand performance and in-depth stats that track the success of your accounts. You can also use Iconosquare to schedule your Facebook, Instagram, and Twitter posts and monitor the comments on your Instagram and Facebook posts.
Image via Iconosquare
Pricing
A 14-day free trial is available.
Pro: $59/mo (billed monthly) or $49/mo (billed annually)
Advanced: $99/mo (billed monthly) or $79/mo (billed annually)
Enterprise: $179/mo (billed monthly) or $139/mo (billed annually)
Final Thoughts
Your marketing on social media can become extremely simple when you use social media marketing tools. They can help you schedule posts, look for brand mentions, and also give you access to detailed analytics. Using these features, you can grow your brand online. So, check out these tools and incorporate them into your marketing strategy today.
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