Best Paid Themes : 2021

One of the key benefits of using WordPress is the number of top-class themes you can use. Whatever your niche, whatever your target audience and whatever your skill level, there is a premium WordPress theme out there that looks and feels as though it was made just for you.

One downside of WordPress is the sheer volume of quality premium themes to choose from. There are literally thousands of them out there covering every industry and every taste.

That’s why we write articles like this. We use our vast experience of WordPress themes and our collective knowledge of the market to collate what we consider to be the best of the bunch right now.

All so you have quick access to some of the best WordPress themes out there right now!

By the end of this page, you’ll have seen 27 of the best WordPress themes money can buy and have a good idea of why premium themes are worth the investment in your time and money.


We have nothing against free themes. Astra is free and we highly rate lots of free themes. However, the business model used by many developers supports premium themes. The better they are, the more they sell.

1. Astra

Astra is fast, easy to use and comes with the full support of a team of dedicated experts. With over a hundred top quality free and premium themes, Astra is generous in what it offers.

It is also easy to use thanks to the included page builders, uses the latest SEO best practices, is fully responsive and has some of the best documentation in the industry.

If that wasn’t enough, Astra also has some of the most professional themes in the industry too. Over a hundred of them, covering every niche, every type of business or industry and all manner of uses.

It’s no wonder over 1.2 million websites use Astra!

Pros of Astra:

  • Fully supported and constantly updated
  • Over a hundred professional-looking themes
  • Works with all the top drag and drop page builders
  • Provides an excellent user experience
  • Easy to learn and to use

Cons of Astra:

  • Choosing from that list of themes can be tough

Astra Pricing

Astra costs from $41 up to $199 per year.

Opinion of Astra

Astra has everything you need from a premium WordPress template. It comes with drag and drop page builder compatibility, a series of amazing premium themes, access to top class support, a generous suite of web design tools and the peace of mind that you’re using one of the most trusted and most reliable WordPress themes available.

2. Divi

Divi is another WordPress premium theme worth exploring. It also has some excellent designs, a suite of powerful design tools and the documentation and support to set your mind at ease.

The designs aren’t as vibrant or as good looking as those of Astra but they are still great options if you’re looking for a new website. Divi is also compatible with page builders and uses a selection of easy to use tools to help design every element of your website.

Pros of Divi:

  • Compatibility with drag and drop page builders
  • Good collection of themes
  • Lots of extra modules to add features
  • A wealth of customization options within any theme
  • Fully responsive

Cons of Divi:

  • The themes aren’t at the same level as Astra
  • More expensive than Astra

Divi Pricing

Divi costs $89 or $249 per year.

Opinion of Divi

If you like the design style of Divi, there is every reason to use it. There are lots of customization options, pages load quickly, the drag and drop page builders are straightforward to use and designs are fully responsive. Hard to fault really.

3. Uncode

Uncode is a multipurpose WordPress theme with a number of demo websites covering all kinds of niches. They are light, bright and attractive and can be fully customized using the WPBakery drag and drop page builder.

Uncode uses modular design, meaning you can add or remove elements of a theme as required to build pages as you need. It’s a popular design method that works well. Uncode comes with lots of element modules covering most of what you’ll need for almost any site you can think of.

Pros of Uncode:

  • Light, attractive design
  • Vast array of feature modules to choose from
  • Fully responsive
  • Works with WPBakery page builder
  • Compatible with most WordPress plugins including WooCommerce

Cons of Uncode:

  • Standard of English in the documentation isn’t great
  • Support only for 6 months, full year costs extra

Uncode Pricing

Uncode costs $59 + $17.63 for full year of support.

Opinion of Uncode

Uncode has a range of good quality themes with attractive designs covering a multitude of niches. It is also relatively easy to use and to design. Those new to WordPress should be aware that the documentation is translated into English and will need a little work to get the best out of.

4. Balance

Balance is a flexible premium WordPress theme from WPZoom. It comes with two demos, a store and a standard site. Both are good showcases of what the theme is capable of and show off its features in style.

Balance is clean, simple and attractive and both demo websites offer the opportunity to customize using the visual builder and one-click install of the demos.

It’s an attractive theme and despite not offering as many demos as Astra or Divi, the quality of what’s there is unquestionable.

Pros of Balance:

  • High quality pair of demo themes
  • Compatible with visual customizer
  • Compatible with WordPress Gutenberg
  • Fully responsive
  • One-click demo importer

Cons of Balance:

  • Expensive for what it is
  • Fewer themes for more money than Astra

Balance Pricing

Balance costs from $79 per year up to $159 for a lifetime license.

Opinion of Balance

The quality of design and flexibility is unquestionable here. The Organic Shop demo is particularly good. If these designs tick your box, they are well worth trying.

5. Sydney Pro

Sydney Pro is another multipurpose WordPress theme worth checking out. It has a range of demo websites that cover most niches, is compatible with most WordPress plugins including WooCommerce and comes with its own customizer to help you build pages with ease.

The designs cover most niches and represent a high standard of design with attractive aesthetics. Themes are also easy to use and to personalize and offer a range of customization options depending on what you need.

Pros of Sydney Pro:

  • Attractive demo designs covering most needs
  • Easy to install and use
  • Compatible with most WordPress plugins
  • Excellent documentation
  • Fully responsive

Cons of Sydney Pro:

  • No obvious downsides

Sydney Pro Pricing

Sydney Pro costs $59 per year up to $249 for a lifetime licence.

Opinion of Sydney Pro

Sydney Pro is a great looking theme with a lot going for it. There are a ton of customization options, lots of page elements you can add and it has great documentation. Hard to fault really!

6. Extra

Extra is a standalone theme from the people behind Divi. It has a similar look and feel but is also different. It is set up as a magazine theme but has the opportunity to be any type of website you like with a little work.

Extra uses the Divi Builder to make page creation simple. It comes with a wide range of page elements, WooCommerce compatibility, an accessible user dashboard and impressive ease of use second only to Astra.

Pros of Extra:

  • Attractive multipurpose premium WordPress theme
  • Comes with Divi Builder
  • Lots of page elements in the box
  • Fully responsive
  • SEO-friendly

Cons of Extra:

  • Attractive but not amazing theme designs

Extra Pricing

Extra costs $89 per year or $249 for a lifetime licence.

Opinion of Extra

Extra is similar to Divi but also different. It’s light, bright and flexible and could be anything you want. The package isn’t quite as generous as some but still delivers decent value.

7. Binder Pro

Binder Pro is a real step up in terms of design quality. You’ll know this is a premium theme the moment you open the demo. With a range of demo websites to choose from, there is a style here to suit almost any use.

Each site has been well designed with smart colours and layouts, the demo comes translation ready and is compatible with most WordPress plugins. It also has a plethora of customization options covering every part of the page. Definitely one of the better premium WordPress themes in our list!

Pros of Binder Pro:

  • Attractive professional demo themes
  • Works with most WordPress plugins
  • Compatible with WooCommerce
  • Fully responsive
  • SEO friendly

Cons of Binder Pro:

  • More expensive than many other premium WordPress themes in this list

Binder Pro Pricing

Binder Pro costs $129 or $389 for a lifetime licence.

Opinion of Binder Pro

The quality of the Binder Pro demo themes is superb and each offers a simple way to install and use as your own. You do pay a little over the odds for that though.

8. Business Pro

Business Pro is also called Mai Success for some reason. Despite that, it’s an excellent business or agency theme with superb design and some really nice touches. This is a theme with a single demo but has the flexibility to be customized to suit almost any niche.

Business Pro/Mai Success uses the powerful Genesis Framework to provide fast loading pages, lots of personalization options and ease of use. Pages also load quickly and provide the opportunity to use a number of optional features.

Pros of Business Pro:

  • Professional-quality demo design
  • Clean, modern aesthetic
  • Utilizes the powerful Genesis Framework
  • Fully responsive and SEO friendly
  • Great documentation

Cons of Business Pro:

  • Expensive
  • Single demo website only

Business Pro Pricing

Business Pro costs $129.99 or $360 per year.

Opinion of Business Pro

You pay a lot more for Business Pro than for Astra and only get one theme instead of over a hundred. But what you do get is well designed, well-balanced and delivers a very professional look.

9. GeneratePress

GeneratePress is a multipurpose premium WordPress theme that could literally be anything, for anyone. It’s a flexible theme with a range of attractive demos, a wide range of colour and typography options and compatibility with most WordPress plugins.

It uses the WordPress Customizer for page building and is easy to use regardless of whether you know how to code or not. Some of the demos will need a little work to bring them up to the same quality as others here, but otherwise they are well worth exploring.

Pros of GeneratePress:

  • Lots of demo websites to choose from
  • Extensive customization options
  • Compatible with WooCommerce and other plugins
  • Uses the WordPress Customizer
  • Fully responsive

Cons of GeneratePress:

  • Drag and drop page builders offer certain advantages over the WordPress Customizer

GeneratePress Pricing

GeneratePress costs from $59 per year or $249 for a lifetime licence.

Opinion of GeneratePress

The GeneratePress demos are good but some of them are not great. If you can find one you like, you will find the theme easy to work with and easy to use. While commercial page builders may be the norm now, the WordPress Customizer still has a lot going for it.

10. Hestia Pro

Hestia Pro is a regular in our top WordPress themes lists and for good reason. It’s a well-coded theme that offers excellent performance, lots of customization options, compatibility with leading page builders and a modern flat design that resonates with the audience.

This is a multipurpose theme that will require a little work to build as a unique website but is worth the investment in time. It has great balance, some nice aesthetic touches and the freedom to build your pages however you like.

Pros of Hestia Pro:

  • Attractive demo template
  • Easy to use and to customize
  • Compatible with drag and drop page builders
  • WooCommerce compatible
  • Pages load quickly

Cons of Hestia Pro:

  • Demo designs are good but not amazing
  • Expensive for what you get

Hestia Pro Pricing

Hestia Pro costs from $93 to $270 per year.

Opinion of Hestia Pro

Hestia Pro loads quickly, has a ton of design features and offers all the design freedom you could need. If the style of the demos appeal, this premium WordPress theme is very easy to work with.

11. Ultra

Ultra is a very flexible multipurpose theme that delivers everything you’re likely to need. It uses the Themify Framework to provide drag and drop functionality and a multitude of design features and page elements. It’s a well designed template with a lot of flexibility.

Ultra supports most WordPress plugins, including WooCommerce. The range and quality of the demo designs is very high and you can install them with a single click. This is definitely one of the best premium WordPress themes here!

Pros of Ultra:

  • Wide range of high quality demo websites
  • Themify Framework offers page builder functionality
  • Lots of page elements to choose from
  • Pages load quickly and are fully responsive
  • Compatible with WooCommerce

Cons of Ultra:

  • Themify Framework is yet another system to learn

Ultra Pricing

Ultra costs from $59 to $89 per year.

Opinion of Ultra

Ultra has a great range of demo themes and makes installing and customizing them simple. You have a ton of page elements to use and a range of plugins come with the theme. It is well worth experimenting with if you like the design.

12. Gutenshop

Gutenshop is a contemporary looking WordPress premium theme with a couple of great looking demos. They both have clean lines, sharp edges, lots of white space and all those features that would benefit an eCommerce store.

Gutenshop has a free version but premium offers a huge range of features including Elementor compatibility, live chat support, product sliders, social media integration and the ability to customize the demos or build your own layout from scratch.

Pros of Gutenshop:

  • eCommerce focused demo themes
  • Compatible with Elementor
  • Fully responsive and SEO optimized
  • Supports live chat
  • Full control over everything on the page

Cons of Gutenshop:

  • Design depends heavily on images for appeal

Gutenshop Pricing

Gutenshop costs $29 or $199 as one time purchases or $69 per year.

Opinion of Gutenshop

Gutenshop is a good looking eCommerce theme with a lot going for it. You can control everything on the page and use a multitude of design tools to create a unique look so your store really stands out.

13. Author Pro

Author Pro is set up as an author template but could be customized to suit any kind of creative. It’s a Scandi-inspired theme with a hint of minimalism that could work in many situations.

This is another Genesis Framework theme that offers extensive customization options, fast loading pages, lots of optional page elements, fully responsive design and a lot of flexibility to design your pages however you like.

Pros of Author Pro:

  • Uses the Genesis Framework
  • Modern, almost minimal design
  • Lots of options to add page elements or features
  • Pages load very quickly
  • Fully responsive

Cons of Author Pro:

  • Expensive for a single theme

Author Pro Pricing

Author Pro costs $99.99.

Opinion of Author Pro

We like the simple, unfussy design as it doesn’t take anything away from the overall look and feel. It’s an excellent design that could be installed and used as-is or customized to your heart’s content.

14. Neve

Neve is a modern multipurpose theme that has a number of high quality demos that cover most popular niches. It’s a mobile-first theme so works flawlessly on all screen sizes and delivers a superior user experience regardless of device used.

The demo designs are all well balanced and include competent colour choices, compatibility with most drag and drop age builders, great typography and a variety of page elements depending on the niche. Pages also load quickly and the theme as a whole is compatible with most WordPress plugins.

Pros of Neve:

  • Lightweight design with fast loading pages
  • Full documentation and support
  • Modern design themes covering many niches
  • Compatibility with most WordPress plugins
  • Mobile-first design

Cons of Neve:

  • Will take work to make it truly original

Neve Pricing

Neve costs from $90 up to $215 per year.

Opinion of Neve

Neve is a top performer and one of the best premium WordPress themes here after Astra. Designs are modern and appealing and page builder compatibility means customization is simple and fast. It’s a top performing template and one well worth checking out.

15. Olsen

Olsen is a premium blog theme that could be so much more. It has magazine elements, eCommerce elements and more as well as blog features. It’s a well designed theme with a lot to like.

We particularly like the flat design and contemporary colour scheme. Along with some clever font choices, it gives the theme a genuine appeal ideal for current audience tastes.

Pros of Olsen:

  • Attractive design with lots of flexibility
  • Works with the WordPress Customizer
  • Lots of opportunities for customization
  • SEO optimized with fast loading pages
  • Compatible with WooCommerce

Cons of Olsen:

  • Not a lot to criticize here

Olsen Pricing

Olsen costs from $34.30 per year up to $174 for a lifetime licence.

Opinion of Olsen

Olsen is a very current design that reflects user tastes to the max. It comes with lots of opportunity for customization and could be part blog, part news and part eCommerce site, or something completely different. It’s entirely up to you.

16. Genesis

Genesis is the core theme of the Genesis Framework. It’s a very simple monochrome design that showcases what the framework is capable of. The demo is set up as a blog but could be tweaked to be a business or agency website in no time.

Genesis brings a range of customization options, its own theme customizer and one-click installation. This demo will require some customization to make it your own but also provides all the tools you’ll need to do it.

Pros of Genesis:

  • Pared back monochrome theme
  • The core theme of the Genesis Framework
  • Pages load very quickly
  • Compatible with most WordPress plugins
  • Lots of customization options

Cons of Genesis:

  • Template will require some work to make it shine
  • The price

Genesis Pricing

Genesis is available with the Genesis Pro package that costs $360.

Opinion of Genesis

While a standalone theme, Genesis is more a showcase of what’s possible. It isn’t really designed to be sold on its own and is more part of the framework than anything else. That said, if you already use the Genesis Framework, this theme is already available.

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